Essential Pages Every Wellness Studio Website Needs (With Examples)
As a studio owner, you know that the way your space feels—welcoming, calm, and energizing—can make all the difference for your clients. Your website should deliver that same experience online. It’s where potential clients get their first sense of who you are, what you offer, and why your studio is the perfect fit for them. Each page on your website has a purpose, and when done right, these pages work together to draw clients in, build trust, and inspire them to book.
But let’s face it: planning and designing a website can feel overwhelming. You might wonder, “What pages do I actually need?” or “How do I show off my studio’s unique vibe?” That’s where this guide comes in. We’re walking through the seven must-have pages for a wellness studio website, complete with real examples and tips to help you create a site that feels like an extension of your studio space.
And to make things even easier, we’ve included a Wellness Studio Website Page Checklist you can download at the end—a free resource to help you build a client-friendly website, step by step.
Let’s dive in and create a website that works as hard as you do.
1. Homepage: First Impressions That Engage
As a studio owner, you know that the way your space feels—welcoming, calming, and energizing—can make all the difference for your clients. Your homepage should deliver that same experience online. Research shows that website visitors form an impression in as little as 50 milliseconds—so every element on your homepage needs to work toward creating a sense of connection, trust, and ease. This is also where you can introduce engagement spaces like an email list sign-up, a dedicated section for new clients, and even options to download your app or book virtual classes. Each component not only enhances the client’s experience but also strategically builds ongoing engagement and loyalty.
What to Include:
A Standout Hero Image or Video: Visuals create an immediate emotional response. An inviting, on-brand image or video can instantly evoke the feeling of calm, energy, or community that clients seek. Using imagery that resonates with your target audience activates the mirror neuron system, helping them imagine themselves in your space.
Clear and Inviting Headline: A powerful, straightforward headline provides clarity, setting expectations and eliminating any “cognitive friction” (or confusion) that might prevent visitors from exploring further. A direct headline helps new visitors quickly understand your studio’s value.
Call to Action (CTA): Guiding visitors with a clear, single CTA like “Book Your First Class” taps into the psychology of choice reduction. When clients have one obvious next step, they’re less likely to feel overwhelmed, making them more likely to engage.
Quick Studio Intro: Sharing a brief, authentic intro to your studio taps into social proof and storytelling psychology. Research shows that people connect more deeply with brands that tell stories and reveal their “why”—which can make them feel more invested in your studio’s mission.
New Member Section: Dedicate a space on your homepage for new clients with a CTA like “New Here? Start Here!” This creates a clear path for new visitors, guiding them to helpful resources, introductory offers, or a “what to expect” guide, easing any hesitations about joining.
Email List Pop-Up: Use a pop-up to encourage email list sign-ups, offering something valuable like a free guide, class discount, or wellness tips. According to psychology research on reciprocity, people are more inclined to join your list in return for receiving something useful.
Email Sign-Up Form in the Footer: Reinforce your email invitation with a sign-up form in the footer. For visitors who scroll to the bottom, this reminder leverages the mere-exposure effect—seeing the invitation again can increase their likelihood of joining.
Additional Interaction Options: If you offer an app or virtual classes, showcase them here with a “Download Our App” button or “Explore Virtual Classes” link. Consistent engagement options make it easier for clients to stay connected in ways that fit their lifestyle.
Example: EPY Pilates Home Page
The EPY Pilates home page effectively captures what makes the studio unique while guiding visitors to take action:
Strong Visuals and Headline: “Find Your Balance at EPY Pilates” is paired with an engaging image of a class in session, instantly showcasing the studio’s welcoming and inclusive atmosphere.
Clear Navigation: With options like “New to EPY?,” “Explore Services,” and “Teacher Training,” the page makes it easy for visitors to explore different offerings and find relevant information.
Community-Focused Messaging: EPY Pilates emphasizes their holistic approach and dedication to personalized attention, resonating with clients looking for a supportive, community-centered environment.
Compelling CTAs: The “Book a Class” and “Free Consultation” buttons are prominently displayed, inviting visitors to get started with the studio.
By focusing on a welcoming design, clear navigation, and inviting CTAs, EPY Pilates’ home page serves as a perfect introduction to the studio, making it easy for clients to connect and engage with their offerings.
2. About Page: Building Connection and Trust
Your About page isn’t just about listing credentials or the studio’s history—it’s where potential clients connect with the people behind the brand. For wellness studios, this page invites clients into your story, shares your values, and creates a sense of belonging. People are more likely to trust and engage with businesses that feel authentic and relatable, so use this space to let your passion and mission shine.
Psychologically, a strong About page taps into the “halo effect”—when clients connect positively with your story or values, they’re more likely to view your brand in a favorable light. By sharing what drives you, you’re building a foundation for long-term client loyalty.
What to Include:
Mission Statement or “Why”: Start with a few sentences about why you do what you do. Clients are drawn to businesses with a clear purpose, so share what inspired you to start the studio and what fuels your work today.
Founder’s Story: A personal touch goes a long way. Include a brief story about the founder’s journey or a pivotal moment that defines your studio’s ethos. This humanizes the brand, fostering relatability and trust.
Team Introductions: Feature your instructors or staff with friendly bios and photos. Wellness clients often seek connection with their instructors, so consider sharing credentials or fun facts that make each team member approachable and memorable.
Core Values: Listing core values, like community, inclusivity, or mindfulness, helps clients understand what your studio stands for. This attracts clients who resonate with your philosophy, building a sense of alignment that encourages loyalty.
Social Proof: A few testimonials or client quotes here add credibility. According to the bandwagon effect, people are more likely to trust and engage with businesses that they see others supporting, so these quotes can reinforce positive perceptions.
Example: O2 Pilates About Page
The O2 Pilates About page is an excellent example of how to build trust and highlight the unique aspects of a studio:
Warm and Inviting Introduction: The page starts with an engaging headline, like “Personalized Pilates Training,” followed by an introduction to the studio’s boutique approach to Pilates. This sets the stage for a unique, client-centered experience.
Mission and Values: O2 Pilates emphasizes their commitment to providing a supportive, semi-private environment where clients can focus on tailored instruction. This approach shows their dedication to quality and personalized care.
Founding Story and Leadership: The About page features an introduction to Dr. Laridaen, the founder, sharing insights into his background and his motivation for creating a space focused on client wellness and effective movement practices.
Team Introduction: The page showcases O2 Pilates’ instructors, with photos and short bios that highlight each instructor’s background and expertise. This personal touch helps clients feel more comfortable and familiar with the people leading their sessions.
Core Studio Pillars: Using phrases like “The O2 Commitment,” the page highlights key values such as “Tailored Instruction” and “Professional Guidance.” This approach makes the studio’s mission clear and reinforces what clients can expect in terms of experience and care.
Visuals and Ambiance: High-quality images throughout the page show the studio’s atmosphere, creating a visual connection that gives potential clients a sense of the welcoming, premium environment.
O2 Pilates combines all these elements to create a warm, informative About page that helps clients feel at ease and eager to join the studio community. By presenting their values, introducing the team, and sharing their purpose, O2 Pilates effectively connects with visitors on a personal level.
3. Services Page: Clearly Outlining Offerings
Your Services page is where clients come to explore what your studio has to offer. It’s the space to showcase your classes, certifications, or workshops in a way that is both informative and visually engaging. Think of this page as your menu—clients should be able to quickly scan and find the offerings that best suit their needs. Each service description should be clear, inviting, and provide a sense of what makes it unique.
By organizing your services effectively, you tap into the principle of choice architecture, where the layout and structure help guide visitors toward the right choice for them. A well-organized Services page gives clients confidence, making it easier for them to take the next step, whether that’s booking a class, signing up for a certification, or joining a workshop.
From a marketing standpoint, the principle of clarity is crucial here. Clients should easily understand what each service entails, who it’s designed for, and how it can benefit them. By clearly structuring your services page, you can help potential clients feel confident and informed about making a booking decision.
What to Include:
Service Categories: Group classes, private sessions, workshops, or any unique offerings. This categorization helps clients quickly identify what aligns with their needs.
Service Descriptions: Provide concise yet descriptive explanations for each service. Explain the purpose, benefits, and intended audience for each class type or program.
Booking and Registration: Include clear calls-to-action for booking or registering, such as “Book a Class” or “New Student Registration.” Make it easy for clients to take the next step.
Class Levels and Options: If you offer classes by level (e.g., beginner, intermediate, advanced), clearly define each level and its focus to help clients choose the right class.
Additional Information: Add any important policies (like cancellation policies) or app download options, if relevant.
Example: Humani Pilates Services Page
The Humani Pilates Services page does an excellent job of organizing and explaining their class offerings, making it easy for clients to understand what’s available:
Engaging Header and Introduction: The page begins with a calming headline, “Group Classes,” and a brief description of what clients can expect, such as the welcoming, community-oriented approach to Pilates.
Service Details: Humani Pilates provides an overview of their group class offerings, emphasizing connection, strength-building, and mobility. This section helps clients understand the overall goal of participating in group classes.
Class Levels and Descriptions: The page includes an accordion-style layout with each class level and type (like “Level 1: Foundations” or “All Levels: Align, Stretch & Flow”). Each entry briefly explains the focus of the class, helping clients select classes that match their experience level and goals.
Booking CTA: A prominent “Book a Class” button at the bottom of the page encourages visitors to take immediate action, streamlining the booking process and making it easy to move from interest to enrollment.
Additional Information: A small note on the page reminds clients about the cancellation policy and app download options, providing practical information that enhances the client experience.
By combining structured information, clear class levels, and strong calls-to-action, Humani Pilates effectively guides visitors through their offerings and encourages engagement. This example illustrates how to create a Services page that is both informative and inviting, setting clients up for a seamless decision-making process.
4. Pricing Page: Transparency and Clarity
Your Pricing page is where potential clients assess the financial commitment of joining your studio. This page should feel transparent, approachable, and designed to communicate value. A well-organized Pricing page not only lists your services and memberships but also builds trust by clearly showing clients what they’ll get for their investment.
A well-designed Pricing page taps into the psychology of transparency—clients are more likely to feel confident in their choice when they see costs and benefits laid out clearly, with no surprises. By presenting pricing options in an easy-to-read format and aligning each option with its unique benefits, you can encourage clients to take the next step with confidence.
What to Include:
Clean, Simple Layout: Keep the design uncluttered, allowing clients to easily scan pricing tiers, class packs, or membership options. Use visuals and spacing to make each option stand out.
Service or Package Descriptions: For each pricing option, include a brief description that highlights the benefits, like “Best for regular clients who want unlimited access” or “Perfect for newcomers.” This helps clients quickly identify which option meets their needs.
Highlight Popular Choices: Label your most popular or best-value options with tags like “Most Popular” or “Best Value” to guide clients’ decisions. This leverages social proof, as clients are more likely to choose options others have preferred.
Transparent Pricing: Show prices upfront, whether it’s for class packs, memberships, or single sessions. Being open about costs builds trust, and it saves clients the hassle of hunting for details.
Introductory Offers: Display any new client specials or discounts, like “New Client Special: 4 Classes for $79.” This creates a low-commitment entry point that makes it easy for newcomers to try your studio.
Easy-to-Find Call to Action (CTA): Place “Buy Now” or “Get Started” buttons alongside each option, so clients can act as soon as they’re ready.
Example: Curanim Pilates Pricing Page
The Curanim Pilates pricing and class options page is a fantastic example of how to create a transparent and inviting Pricing page:
Clear and Inviting Headline: The page opens with “Classes that Focus on Feeling,” aligning with the studio’s mission to create meaningful movement experiences. This sets a warm, welcoming tone.
Class and Package Descriptions: They list different types of classes, such as “Foundational Vitality” and “Dynamic Vitality,” with dropdown descriptions that explain each option. This organization helps clients understand each offering without feeling overwhelmed.
Class Pack Options with Pricing: Below the class descriptions, Curanim Pilates presents three straightforward pricing options: a new client special, a multi-class pack, and a drop-in rate. Each option has a short description and a “Buy Now” button, making it easy for clients to choose the option that best suits their needs.
Introductory Offer for New Clients: The “New Client Special” option provides a discounted package for beginners, making it easy for new visitors to start with a low-commitment trial.
Clean, Elegant Design: The page is visually appealing with ample white space and a consistent color scheme that aligns with the studio’s branding. This simplicity makes it easy for clients to focus on the information that matters.
By combining clear descriptions, highlighted offers, and transparent pricing, Curanim Pilates creates a Pricing page that feels welcoming and encourages clients to make a confident choice.
5. Contact Page: Making It Easy to Connect
The Contact page is a crucial touchpoint between potential clients and your studio. It should feel approachable and offer all the essential details clients need to reach out, ask questions, or find your location. A well-structured Contact page removes barriers to communication, making clients feel welcome and supported.
From a psychological perspective, the principle of accessibility is key here. By providing multiple ways to get in touch—like a contact form, direct address, and phone number—you cater to various communication preferences, which makes your studio feel more open and accommodating.
What to Include:
Warm and Inviting Headline: Start with a friendly and straightforward headline, like “Get in Touch” or “We’re Here to Help.” This sets a welcoming tone and encourages clients to reach out.
Simple Contact Form: Include a short form with essential fields, like Name, Email, and Message. A minimalist form keeps the process simple, reducing friction for visitors who may be ready to connect but prefer not to fill out lengthy forms.
Direct Contact Information: Include your studio’s phone number and email address for clients who prefer to reach out directly. This transparency adds a layer of trust, showing that you’re accessible.
Location and Map: If you have a physical location, embed a Google Map and include a detailed address. This is particularly helpful for local clients who may want to visit or find nearby parking.
Hours of Operation: Posting your studio’s hours can set clear expectations for when clients can expect a response or visit, particularly helpful for planning visits or calling during open hours.
Parking and Access Information: For studios in busy or urban areas, include notes about parking availability, directions, or other location-specific tips to make visiting easier.
Social Media Links: Adding links to your social media profiles encourages clients to connect with you online, offering additional ways to engage with your brand.
Example: Curanim Pilates Contact Page
The Curanim Pilates Contact page serves as a perfect example of a clear and welcoming Contact page:
Friendly Introduction: The page opens with a welcoming statement, “Get in Touch with Curanim Pilates,” followed by a short paragraph encouraging clients to reach out with any questions about classes or the studio. This creates a warm, approachable feel right from the start.
Simple Contact Form: The form is concise, with fields for the subject and message, and a straightforward “Submit” button. This simplicity makes it easy for visitors to reach out without feeling overwhelmed.
Studio Address and Map: Curanim Pilates includes their full address along with an embedded Google Map, making it easy for clients to find them. They also provide details about nearby parking options, which is helpful for clients planning to visit the studio in person.
Helpful Notes on Parking: By mentioning available metered and free parking spots, Curanim Pilates removes potential parking stress for clients, making the studio feel more accessible and considerate of clients’ needs.
Footer with Social Media Links: The footer includes links to other pages, an email sign-up form, and social media handles. This integration encourages clients to stay connected in various ways and makes the studio’s online presence feel cohesive and well-rounded.
Curanim Pilates’ Contact page combines all these elements to create a seamless, welcoming experience that makes it easy for clients to connect with the studio, whether through a direct message, social media, or an in-person visit.
Key Takeaways: Bring Your Studio’s Online Presence to Life
Crafting an effective wellness studio website isn’t just about aesthetics—it’s about creating a digital experience that reflects the warmth, professionalism, and unique vibe of your physical studio. Each page plays a crucial role in guiding potential clients from curiosity to commitment, building trust, and sparking excitement about what you offer. By including essential pages like the Homepage, About, Services, Pricing, and Contact, and optimizing them with clear calls to action and thoughtful content, you’re setting your studio up for digital success.
As you build out these pages, remember that the goal is to make your website an extension of the experience clients have in your studio—a place that feels welcoming, informative, and inspiring. With a well-designed site, you’ll not only attract more clients but also establish stronger relationships with your community, empowering them to prioritize their wellness journey with you.
Ready to Transform Your Studio's Website?
If the thought of designing or refining your studio’s website feels overwhelming, I’m here to help. At Paige Maria Creative, I specialize in crafting beautiful, user-friendly websites tailored to the needs of wellness and fitness professionals. Let’s work together to create a digital home for your studio that showcases your unique offerings and makes it effortless for clients to connect with you.
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