Humani Pilates
The teacher training website
Project:
Humani Studio & Teacher Training Website Redesign
Client: Maria Bardet, Founder of Humani Studios & Humani Teacher Training
CLIENT OVERVIEW
Maria Bardet is the founder of HUMANI PILATES.
Her goal was to elevate her established business with an enhanced online presence for her Pilates studio and teacher training program. She needed a more cohesive digital identity and a more user-friendly platform to support the continued growth of both her studio and training programs.
PAIN POINTS
When Maria approached me, she had a solid brand and a strong reputation in her community, but her digital presence was lagging behind. Here were the key challenges:
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Maria’s original studio website was built on WordPress, making it difficult for her and her team to update regularly. It lacked the clean, modern design that reflected the vibrant, welcoming atmosphere of her studio.
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The website was cumbersome for clients to use, particularly for booking classes. Clients had to leave the site and use MindBody for scheduling, disrupting their user experience.
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The teacher training site was disjointed and lacked cohesive branding, making it difficult for Maria to scale her offerings and establish the training program as a standalone entity.
SOLUTION
I set out to design and develop two distinct yet cohesive websites: one for the Humani Pilates Studio and one for the Humani Teacher Training Program.
For the studio website, we integrated a booking system directly into the site using MindBody, allowing clients to seamlessly book classes without leaving the site.
For the teacher training site, we built the platform using Squarespace and integrated MemberSpaces for course delivery. The training platform also includes email marketing tools like Constant Contact to nurture leads and keep in touch with potential and existing students. We also developed lead magnets and PDF resources to enhance the user experience and support Maria’s vision for educational content.
INTEGRATED TOOLS
DELIVERABLES
Two custom websites (one for the Pilates studio, one for the teacher training program), each with its own branding and functionality.
MindBody integration for the studio website to streamline client bookings.
MemberSpaces integration for the teacher training platform, providing a seamless experience for course sign-ups and membership management.
A suite of lead magnets and PDF workbooks to attract and engage potential students.
Email marketing integration using Constant Contact to support outreach and communication.
RESULTS
Increased Online Bookings
Higher Course Enrollments
Improved User Experience
Brand Cohesion
The redesigned Humani websites resulted in increased online bookings for Pilates classes due to a streamlined booking system, while higher course enrollments through the revamped teacher training platform allowed Maria to expand her program nationally. The improved user experience made it easier for both clients and prospective students to navigate and engage with the brand. Additionally, the new design created brand cohesion between the studio and training program, elevating the overall Humani brand and positioning Maria as a recognized authority in the Pilates and teacher training industry.
