About Humani Moves
Humani Moves is a teacher education program designed to help Pilates enthusiasts build a career they love and empower existing teachers to grow. Founded by Maria, a leader in the movement industry, Humani Moves offers inclusive, accessible programs for all ages and body types.
Project Goals
Redesign the website to be sleek, modern, and user-friendly, reflecting the brand's trendy yet inclusive vibe. Organize content to effectively showcase online and in-persxon programs, integrate a lead magnet for email growth, and streamline the backend for smoother management.
Key Solutions
Streamlined Navigation: Clear pathways for exploring certification options, workshops, and masterminds.
Embedded Member Spaces & Mindbody Integration: Simplified user experience for booking and community engagement.
Visual Cohesion: Consistent, branded imagery that matches the site’s vibe.
Lead Magnet Integration: Added to grow the email list and drive future sales.
Results
A visually cohesive, easy-to-navigate site that enhances user experience, supports growth, and effectively promotes all offerings. Positive feedback from users and an increase in new leads.